• Airline Loyalty Predictions for 2022

    Each year I review past loyalty predictions and make new predictions for the upcoming 12 months. The report card for my 2021 predictions is 4 out of 5 transpired throughout the 2021 year. The big one which didn’t happen – yet – ‘a loyalty program will buy/acquire an airline‘ – is coming. Perhaps the call The post Airline Loyalty Predictions for 2022 appeared first on Travel Data Daily by Mark Ross-Smith

  • Will airlines & hotels ever end the unlimited free elite status extensions?

    Over the past two years –  airlines, hotels and travel companies extended complimentary status for elites because, Covid. These elite status extensions were mainly justified under the premise of ‘goodwill’ – the idea that elites couldn’t requalify for status based on the published program criteria through no fault of their own. Often due to their The post Will airlines & hotels ever end the unlimited free elite status extensions? appeared first on Travel Data Daily by Mark Ross-Smith

  • Leadership Interview – Building Data Science Teams

    I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines – Building and Leading Data Science and Analytics Teams [Available on Amazon]. Jeremy has a strong background in building and leading big data and analytics, teams, and it’s no surprise that in The post Leadership Interview – Building Data Science Teams appeared first on Travel Data Daily by Mark Ross-Smith

  • The Magic of Loyalty

    The magic of loyalty is something we’ve all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking it back in a business context. The magic of loyalty cannot be explained with numbers. Like falling in love – the magic of loyalty is a moment in time that you The post The Magic of Loyalty appeared first on Travel Data Daily by Mark Ross-Smith

  • Airlines – Wakeup and Smell the Money

    Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries – and good for them. It can take real courage to shift industries. [side note: A great story on Qantas pilots becoming bus drivers here] These same travel companies are lining up for The post Airlines – Wakeup and Smell the Money appeared first on Travel Data Daily by Mark Ross-Smith