• Airlines – Wakeup and Smell the Money

    Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries – and good for them. It can take real courage to shift industries. [side note: A great story on Qantas pilots becoming bus drivers here] These same travel companies are lining up for The post Airlines – Wakeup and Smell the Money appeared first on Travel Data Daily by Mark Ross-Smith

  • 5 Predictions for Airline Loyalty in 2021

    Each year I publish in advance my thoughts and insights as to where the travel loyalty industry is heading. While 2020 was a tough one to predict, there were direct target hits, the most notable being #5 prediction for 2020 “Airlines That Neglect Loyalty Will Suffer“. It’s now evident that loyalty programs are worth more The post 5 Predictions for Airline Loyalty in 2021 appeared first on Travel Data Daily by Mark Ross-Smith

  • Leadership Interview: Loyalty Platform Insights

    When was the last time a loyalty platform vendor said their technology would generate more revenue for your organisation than it costs to buy their product? Don’t laugh. That is the number one question loyalty programs should be asking as part of the RFP process for a new loyalty platform. After all, in a marketplace The post Leadership Interview: Loyalty Platform Insights appeared first on Travel Data Daily by Mark Ross-Smith

  • Love is the answer for the travel industry

    Something is absent from airline marketing messages in 2020. Something that airlines have spent the better part of the last century branding customers with. That something is love. Let’s rewind back to 2019. You’re about to jump on a plane to visit friends in Las Vegas for the weekend. Even though you’re crammed into that The post Love is the answer for the travel industry appeared first on Travel Data Daily by Mark Ross-Smith

  • The 4 Keys to Running a Future Successful Airline

    The airline industry is on its knees and at the mercy of Governments, Shareholders and cashed-up billionaire investors who’ve always wanted to be millionaires. With limited signs of recovery, and an 18-month outlook that looks at best, dire – many airlines will simply run out of cash and round upon the heap with the likes The post The 4 Keys to Running a Future Successful Airline appeared first on Travel Data Daily by Mark Ross-Smith