• Leadership Interview – Building Data Science Teams

    I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines – Building and Leading Data Science and Analytics Teams [Available on Amazon]. Jeremy has a strong background in building and leading big data and analytics, teams, and it’s no surprise that in The post Leadership Interview – Building Data Science Teams appeared first on Travel Data Daily by Mark Ross-Smith

  • The Magic of Loyalty

    The magic of loyalty is something we’ve all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking it back in a business context. The magic of loyalty cannot be explained with numbers. Like falling in love – the magic of loyalty is a moment in time that you The post The Magic of Loyalty appeared first on Travel Data Daily by Mark Ross-Smith

  • Airlines – Wakeup and Smell the Money

    Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries – and good for them. It can take real courage to shift industries. [side note: A great story on Qantas pilots becoming bus drivers here] These same travel companies are lining up for The post Airlines – Wakeup and Smell the Money appeared first on Travel Data Daily by Mark Ross-Smith

  • 5 Predictions for Airline Loyalty in 2021

    Each year I publish in advance my thoughts and insights as to where the travel loyalty industry is heading. While 2020 was a tough one to predict, there were direct target hits, the most notable being #5 prediction for 2020 “Airlines That Neglect Loyalty Will Suffer“. It’s now evident that loyalty programs are worth more The post 5 Predictions for Airline Loyalty in 2021 appeared first on Travel Data Daily by Mark Ross-Smith

  • Leadership Interview: Loyalty Platform Insights

    When was the last time a loyalty platform vendor said their technology would generate more revenue for your organisation than it costs to buy their product? Don’t laugh. That is the number one question loyalty programs should be asking as part of the RFP process for a new loyalty platform. After all, in a marketplace The post Leadership Interview: Loyalty Platform Insights appeared first on Travel Data Daily by Mark Ross-Smith