WE CREATE LOYALTY PRODUCTS THAT UNLOCK NEW REVENUE

" Loyalty is the most powerful asset available to the airline for driving new business. Our products capture that power and turbocharge revenue for your program"
Mark Ross-Smith
Mark Ross-Smith
CEO, LOYALTY DATA CO

REVOLUTIONARY LOYALTY PRODUCTS

STATUSMATCH.COM

Centralised digital membership exchange platform that allows end-users to trade thier loyalty tier status from one loyalty program into another.

For airlines, hotels, casinos, cruise liners, car rental and tourism boards – our b2b product drives new customers, and new revenue to your brand in ways never before possible.

REVENUE MANAGEMENT FOR LOYALTY PROGRAMS

Revenue Management for Loyalty will turbocharge Loyalty Revenue and lock-in your most valuable customers. RM for Loyalty is an  advanced big data analytics engine will identify members in your loyalty program that are high-value, yet under-spending, automatically create new offers for members, and steer loyalty member engagement upwards to drive more revenue for both the program and the airline.

PRODUCT HIGHLIGHTS

Real time stats

View reports anytime, with weekly and monthly downloadable reports which can be imported into PowerPoint and KeyNote for management reports.

Acquire high-value pax

All our products are engineered to deliver maximum value to the loyalty program by focusing only on high-value customer acquisition and retention.

World Class Support

The Loyalty Data Co Management Team have all managed Airline Loyalty Programs in their career. We have been in your shoes, and we will support you.

Revenue Generation

All of our products will generate new revenue for your loyalty program.

Fast-track loyalty revenue

Smart Match product is designed to fast-track new loyalty revenue streams quickly - even if planes are grounded and hotels are closed.

Eliminate Fraud

Fraud shouldn't be your responsibility. We offer a 100% no-fraud guarantee on all of our solutions so that you can focus on running a great loyalty program.

DRIVE UP KEY LOYALTY METRICS
AND GENERATE FAST REVENUE

Read more about how loyalty status affects program economics

GLOBAL LOYALTY EXPERIENCE

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Our management team has worked for and with major loyalty brands

MARK
ROSS-SMITH

Mark skyrocketed the Malaysia Airlines Enrich program to record breaking financial success.  Mark is a world renowned international aviation and loyalty speaker, having spoken in 12 countries on loyalty revenue creation.

STUART
DINNIS

Stuart developed and managed the highly successful Virgin America Elevate loyalty program which turbo-charged the Airline’s growth – ultimately resulting in an acquisition to Alaska Airlines

PHIL
GUNTER

Phil built and managed Virgin Australia’s Velocity program – creating many world firsts including revenue accrual, dynamic rewards and multiple popular member benefits.

INDUSTRY INSIGHTS

  • Airline Loyalty Predictions for 2022

    Each year I review past loyalty predictions and make new predictions for the upcoming 12 months. The report card for my 2021 predictions is 4 out of 5 transpired throughout the 2021 year. The big one which didn’t happen – yet – ‘a loyalty program will buy/acquire an airline‘ – is coming. Perhaps the call The post Airline Loyalty Predictions for 2022 appeared first on Travel Data Daily by Mark Ross-Smith

  • Will airlines & hotels ever end the unlimited free elite status extensions?

    Over the past two years –  airlines, hotels and travel companies extended complimentary status for elites because, Covid. These elite status extensions were mainly justified under the premise of ‘goodwill’ – the idea that elites couldn’t requalify for status based on the published program criteria through no fault of their own. Often due to their The post Will airlines & hotels ever end the unlimited free elite status extensions? appeared first on Travel Data Daily by Mark Ross-Smith

  • Leadership Interview – Building Data Science Teams

    I recently had the pleasure of speaking with Jeremy Adamson, who is the author of the recently launched publication, titled Minding the Machines – Building and Leading Data Science and Analytics Teams [Available on Amazon]. Jeremy has a strong background in building and leading big data and analytics, teams, and it’s no surprise that in The post Leadership Interview – Building Data Science Teams appeared first on Travel Data Daily by Mark Ross-Smith

  • The Magic of Loyalty

    The magic of loyalty is something we’ve all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking it back in a business context. The magic of loyalty cannot be explained with numbers. Like falling in love – the magic of loyalty is a moment in time that you The post The Magic of Loyalty appeared first on Travel Data Daily by Mark Ross-Smith

  • Airlines – Wakeup and Smell the Money

    Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries – and good for them. It can take real courage to shift industries. [side note: A great story on Qantas pilots becoming bus drivers here] These same travel companies are lining up for The post Airlines – Wakeup and Smell the Money appeared first on Travel Data Daily by Mark Ross-Smith

LET'S TALK