REVOLUTIONARY LOYALTY PRODUCTS THAT DRIVE MASSIVE REVENUES

" Loyalty is the most powerful asset available to the airline for driving new business. Our products capture that power and turbocharge revenue for your program"
Mark Ross-Smith
Mark Ross-Smith
CEO, LOYALTY DATA CO

REVOLUTIONARY LOYALTY PRODUCTS

SMART MATCH

The worlds first centralised, automated smart match platform enables travel loyalty programs to run status matches, status challenges, and status-buy campaigns.  Smart Match will verify elite status with competing airlines in real-time, with zero fraud, and manage the end to end process of acquiring new, high-value customers into your loyalty prorgam. API available.

REVENUE MANAGEMENT FOR LOYALTY PROGRAMS

Revenue Management for Loyalty will turbocharge Loyalty Revenue and lock-in your most valuable customers. RM for Loyalty is an  advanced big data analytics engine will identify members in your loyalty program that are high-value, yet under-spending, automatically create new offers for members, and steer loyalty member engagement upwards to drive more revenue for both the program and the airline.

PRODUCT HIGHLIGHTS

Real time stats

View reports anytime, with weekly and monthly downloadable reports which can be imported into PowerPoint and KeyNote for management reports.

Acquire high-value pax

All our products are engineered to deliver maximum value to the loyalty program by focusing only on high-value customer acquisition and retention.

World Class Support

The Loyalty Data Co Management Team have all managed Airline Loyalty Programs in their career. We have been in your shoes, and we will support you.

Revenue Generation

All of our products will generate new revenue for your loyalty program.

Fast-track loyalty revenue

Smart Match product is designed to fast-track new loyalty revenue streams quickly - even if planes are grounded and hotels are closed.

Eliminate Fraud

Fraud shouldn't be your responsibility. We offer a 100% no-fraud guarantee on all of our solutions so that you can focus on running a great loyalty program.

DRIVE UP KEY LOYALTY METRICS
AND GENERATE FAST REVENUE

Read more about how loyalty status affects program economics

GLOBAL LOYALTY EXPERIENCE

Our management team has worked for and with major loyalty brands

MARK
ROSS-SMITH

Mark skyrocketed the Malaysia Airlines Enrich program to record breaking financial success.  Mark is a world renowned international aviation and loyalty speaker, having spoken in 12 countries on loyalty revenue creation.

STUART
DINNIS

Stuart developed and managed the highly successful Virgin America Elevate loyalty program which turbo-charged the Airline’s growth – ultimately resulting in an acquisition to Alaska Airlines

PHIL
GUNTER

Phil built and managed Virgin Australia’s Velocity program – creating many world firsts including revenue accrual, dynamic rewards and multiple popular member benefits.

INDUSTRY INSIGHTS

  • The Magic of Loyalty

    The magic of loyalty is something we’ve all experienced in our lifetimes, and yet, few of us can articulate that powerful feeling while linking it back in a business context. The magic of loyalty cannot be explained with numbers. Like falling in love – the magic of loyalty is a moment in time that you The post The Magic of Loyalty appeared first on Travel Data Daily by Mark Ross-Smith

  • Airlines – Wakeup and Smell the Money

    Some of the brightest people in the travel sector have hung up their boots and are beginning new careers in other industries – and good for them. It can take real courage to shift industries. [side note: A great story on Qantas pilots becoming bus drivers here] These same travel companies are lining up for The post Airlines – Wakeup and Smell the Money appeared first on Travel Data Daily by Mark Ross-Smith

  • 5 Predictions for Airline Loyalty in 2021

    Each year I publish in advance my thoughts and insights as to where the travel loyalty industry is heading. While 2020 was a tough one to predict, there were direct target hits, the most notable being #5 prediction for 2020 “Airlines That Neglect Loyalty Will Suffer“. It’s now evident that loyalty programs are worth more The post 5 Predictions for Airline Loyalty in 2021 appeared first on Travel Data Daily by Mark Ross-Smith

  • Leadership Interview: Loyalty Platform Insights

    When was the last time a loyalty platform vendor said their technology would generate more revenue for your organisation than it costs to buy their product? Don’t laugh. That is the number one question loyalty programs should be asking as part of the RFP process for a new loyalty platform. After all, in a marketplace The post Leadership Interview: Loyalty Platform Insights appeared first on Travel Data Daily by Mark Ross-Smith

  • Love is the answer for the travel industry

    Something is absent from airline marketing messages in 2020. Something that airlines have spent the better part of the last century branding customers with. That something is love. Let’s rewind back to 2019. You’re about to jump on a plane to visit friends in Las Vegas for the weekend. Even though you’re crammed into that The post Love is the answer for the travel industry appeared first on Travel Data Daily by Mark Ross-Smith

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